We Americans like to do our part – from recycling to volunteering, we try to pitch in and help out in our communities. National Salvation Army week (the week of May 10th) is a perfect opportunity to focus your efforts on making a difference right here in Central Indiana. 

During his presidency, Dwight D. Eisenhower stated, “Among Americans, The Salvation Army has long been a symbol of wholehearted dedication to the cause of brotherhood. In time of war, the men and women of this organization have brought to those serving their country far from home, friendliness and warm concern.  In the quieter days of peace, their work has been a constant reminder to us all that each of us is neighbor and kin to all Americans, giving freely of themselves, the men and women of The Salvation Army have won the respect of all.”

The week of November 18 – December 4, 1954 was declared by the United Stated Congress and proclaimed by President Dwight D. Eisenhower to be the first National Salvation Army Week.  Today, the dates have changed, but the work of The Salvation Army that was recognized has not  – to serve those in need without discrimination.

So, in celebration of this special week in May, we’ve come up with some tangible ways to get your employees involved in “doing the most good.”

Casual/Denim Day – Is your office on the professional attire end of the spectrum? What about a day that you give your employees the opportunity to “buy” a casual day for a good cause? Rolls Royce, Delta and Ingersoll Rand have all participated and found it to be a big hit. How about asking for $5 to wear jeans or even business casual? We can provide stickers (like “I Voted” stickers) that employees can wear to tell why they’re casual for the cause – helping out their neighbors in need.

Paper Kettles – Much like the Riley wagons or the Children’s Miracle Network hot air balloons, The Salvation Army has paper red kettles that your business can offer to customers/clients for a $1 donation. What a great way to show the community where your values lie – in helping women fleeing domestic violence, feeding the hungry, providing shelter for the homeless and caring for seniors. Your place of business can proudly display the “kettles” throughout National Salvation Army week.

Dine to Donate – Are you a restauranteur? We’re looking for eateries willing to partner with us for a day during this week in May. Our event at Noodles & Company was a big hit and we’d love to offer opportunities for others to eat for a good cause. All you have to do is be willing to host a day where we get a portion of sales when people mention The Salvation Army. Easy, peasey! Great exposure for you, a simple fundraiser for our programs. It’s a win/win!

Got ideas? We have lots of ideas how we can promote our partnership with you, and we’d love to hear how your business can do something unique to join us during this national celebration.