On December 23 Kroger management across Indiana and the rest of the Kroger Central Division will be manning red kettles and ringing bells in a friendly competition to see which store can raise the most its community. The competition kicked off today with a special bell ringing at the Kroger store on Indy’s north side at 86th Street and Township Line Road. Jeff Burt, president of the Central Division, and other senior management rang bells to set the bar high before next week’s big challenge.

DSC_9064Kroger shoppers dropped donations into the red kettles – one big enough to need its own trailer – and were entertained by the Dickens Carolers and jolly bell ringers gathered in front of the store. Kroger vendors and friends streamed in all morning with large checks to stuff in the kettles. By the end of the morning the donations had added up to over $37,246!

Next Tuesday it’s up to Kroger management statewide to try to match this amazing total by appealing to partners in the community to come and “stuff the kettle” and help The Salvation Army in their own cities, towns and neighborhoods. Head out to your local Kroger for those last-minute Christmas purchases and show your support for your favorite store and the hardworking staff that chooses to support The Salvation Army in such a big way.

(Want to follow this friendly competition on social media? Just search for the hashtag #KrogerKettleChallenge or add your own selfie with the Kroger manager in your neighborhood!)