The Northwest Indianapolis Kiwanis Club is well known for its faithful support of The Salvation Army. In 2008, the club took that support to the next level by sponsoring a new internship program for The Salvation Army in Indianapolis.
The Grassroots Marketing Internship began in the fall of 2008 and was open to college students pursuing a degree in a communications, marketing, or public relations. The purpose of the position was to find new and creative ways to spread the word about The Salvation Army’s need for volunteer bell-ringers.
This year’s intern was Aquita Brown, a student from the Savannah College of Art & Design. Aquita not only fulfilled the requirements of the internship, she went beyond them as she spearheaded the bell-ringing efforts for The Salvation Army’s Central City Corps in downtown Indianapolis. Aquita met with the store managers at each kettle location and asked if the employees might be interested in volunteering some of their time to ring a bell. Not only were the managers supportive, some even had their employees ringing on company time.
This Kiwanis intern sponsorship was made in memory of Terry Shaffer, a long time Kiwanis member and supporter of The Salvation Army. Terry volunteered countless hours of his time to The Salvation Army, many of them ringing the bell at a red kettle. Terry recently passed away and the club, and Terry’s wife Nancy, wanted to do something special to honor his dedication to service and to The Salvation Army. “Terry would be so happy and so proud to see this program,” said Nancy Shaffer.
Although the bell-ringing season has come to an end, the Grassroots Marketing Internship continues. The emphasis for the spring semester is finding volunteers for a program The Salvation Army does with the Indianapolis Motor Speedway. If you, or someone you know, are interested in finding out more about this internship contact The Salvation Army’s Intern Coordinator, Elizabeth Wilhelm.